Know Your Shelf is a concept app designed to help Aussie consumers reduce avoidable food waste in their homes. Right from the start, the project’s goal has been to celebrate the joy of food in a positive and vibrant way while encouraging sustainable food practices, all with the ultimate aim of reducing food wastage at home.
Know your shelf
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Know your shelf ·
The problem:
Each year, Australians waste around 7.6 million tonnes of food across the food supply chain. With 1.7 million tonnes wasted every year in NSW alone. This equals about 312kg per person and can cost up to $2000 - $2,500 per household per year.
In Australia, 38% of 18–24-year-olds wasted more than $30 (AUD) on food over two weeks, equating to over $1000 for each person annually.
The objective of this project is to reduce food wastage at the household level. Know Your Shelf is aimed at users who do grocery shopping for the household; specifically, the target audience is 18-24-year-olds, as the National Food Waste Strategy Feasibility Study by FIAL has identified that a combination of young people (18-24), families with young children and those earning more than $100,000 a year are the biggest food wasters.
User Scenarios:
The target audience for Know Your Shelf is 18–24-year-olds & families with young children as this demographic wastes more than $30 on food over two weeks, equating to over $1000 for each person annually.
