AMCS × Innocean Australia
Fantastical
Sharks & Rays
Australian kids reimagined sharks and rays, and ten of the country’s best-known artists brought their drawings to life at the Australian Museum.
Art direction
Graphic design
Illustration
Australian kids reimagined sharks and rays, and ten of the country’s best-known artists brought their drawings to life at the Australian Museum.
Australia is home to 25% of the world’s shark and ray species, with 530 unique varieties. Some are so rare and deep-dwelling that no images or research of them exist.
AMCS invited Australian children to reimagine these creatures with art, craft and pure imagination. The top artworks were reinterpreted by ten of Australia’s most renowned artists.
The works were showcased at the Fantastical Sharks and Rays exhibition at the Australian Museum. I contributed to the art direction and designed the exhibition’s informational walls, display panels and supporting social media assets, helping create a cohesive visual experience across physical and digital touchpoints.
The results speak for themselves.
- 1,500 competition entries
- 23K+ exhibition visitors
- $119K of art auctioned for conservation
- 10.5K+ petition signatures & letters to Parliament
- New legislation now requires cameras on commercial fishing boats, and South Australia banned targeted fishing of three species.
The problem
Australia is home to 25% of the world’s shark and ray species, with 530 unique varieties. Some are so rare and deep-dwelling that no images or research of them exist.
The idea
AMCS invited Australian children to reimagine these creatures with art, craft and pure imagination. The top artworks were reinterpreted by ten of Australia’s most renowned artists.
What I did
The works were showcased at the Fantastical Sharks and Rays exhibition at the Australian Museum. I contributed to the art direction and designed the exhibition’s informational walls, display panels and supporting social media assets, helping create a cohesive visual experience across physical and digital touchpoints.
The results
1,500
competition entries
23K+
exhibition visitors
$119K
of art auctioned for conservation
10.5K+
petition signatures & letters to Parliament
New legislation now requires cameras on commercial fishing boats, and South Australia banned targeted fishing of three species.
From the exhibition
The artworks
Ken Done
The Fiddler Ray, dreamed up by Leah Dijik, aged 11.
Billy Bain
The Melbourne Skate, dreamed up by Barnaby Snow, aged 10.
Jennifer Turpin
The Whitefin Swellshark, dreamed up by Inara Wilson, aged 4.
Sarah & Sebastian
The Lined Lantern Shark, dreamed up by Zara Pease, aged 13.
Blak Douglas
The Eastern Angelshark, dreamed up by Gryff Nolan, aged 9.
Rosie Deacon
The Greenback Stingaree, dreamed up by Arwen Brown, aged 10.
The exhibition design
Artworks and species panels
Opening night
Transforming sharks from ferocious to fantastical, and inspiring a new generation of ocean protectors.
Exhibition invitation
Certificates for the young artists
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