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Youth Off The StreetsSponsored
A blanket isn’t just a blanket. It’s knitted proof someone cares and can spark life-changing conversations.
It’s not just a blanketIt’s a safety net
Learn moreInnocean Australia × Youth Off The Streets
Make alife-sizedimpact.
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The brief
Background
Founded by Father Chris Riley in 1991 with a single food van, YOTS is now a leader in “wraparound” support for at-risk youth. They provide everything from crisis housing and mental health care to independent high schools for 12–24-year-olds who’ve fallen through the cracks.
The challenge
Public perception of homeless or at-risk youth is often colored by stigma or the feeling that the problem is “too big to fix.” We needed to shift the narrative from “too hard” to “essential,” reframing early intervention as a basic human right.
The creative
We are using true stories to turn everyday objects—a cup of tea, a blanket, a pizza—into symbols of transformation. These items represent the first step toward safety and a new trajectory.
It’s not justa blanket.
It’s the moment everything changes for a young person facing homelessness.
It’s a safety net.Make a life-sized impact
It’s not justa cup of tea.
It was a conversation with a caseworker that helped a young person get the support they need.
It’s a better future.Make a life-sized impact
In the
feed.
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Learn more
youthoffthestreetsSponsored
y
Youth Off The StreetsSponsored
They say a cup of tea can change everything. We say, it’s true. It’s the conversation starter that can help an at-risk teen open up.
It’s not just a cup of teaIt’s a better future
Learn more
y
Learn more
youthoffthestreetsSponsored
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