Carnival
Cruise Line

For Carnival’s 360 campaign, we tapped into good old-fashioned FOMO, the kind that makes you realise just how much fun you’re missing out on. Meanwhile, Tiny Tours on Carnival handed the tour guide duties over to kids.

IllustrationGraphic designOOH

ClientCarnival Cruise Line

AgencyInnocean Australia

RoleDesigner
Art direction

Year2026

For Carnival’s 360 campaign, we tapped into good old-fashioned FOMO, the kind that makes you realise just how much fun you’re missing out on.

Our media-led, hyper-targeted approach let us speak to Aussies in their most mundane moments — reminding them of the Carnival play they’re missing out on.

Tiny Tours on Carnival is a YouTube series that hands the tour over to kids. From the Kids Club to the dinner menu, they show Aussie families a Carnival cruise through their eyes, with illustrations that bring their world to life on screen.

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Illustration