INNOCEAN AUSTRALIA x TOSSR

Adopt a
maggot

The world’s first Maggot Adoption Centre.

Graphic designDigital

THE IDEA

Wonderful for Aussie homes. Terrible for the tiny maggots.

Tossr’s bin bags are so stupidly strong it means no rips, no tears, no bin juice, no maggots.

So we launched the world’s first Maggot Adoption Centre allowing Aussies to adopt one of the cute little critters whilst signing up to the superior bin bag subscription service.

TOSSR Adopt a Maggot campaign key visual

THE WEBSITE

Adopt a Maggot.

● ● ●↗
Jeff’s personalised TOSSR maggot adoption certificate

THE ADOPTION CERTIFICATE

Making it official.

A personalised adoption certificate gives each new maggot parent something to keep.

THE EMAIL

He’s buzzing!

TOSSR follow-up email announcing an adopted maggot has become a fly

On the feed.

Story frame: Bella needs a new home
End card: TOSSR, stupidly strong bin bags, subscribe today

BEHIND THE SCENES

Close-up camera setup photographing a maggot
Tweezers holding a miniature lilac kennel
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